# GSC Performance Report | Agility Writer Help

> The Performance Report provides a comprehensive view of your website’s Google Search performance. This interactive dashboard shows how your site appears…

URL: https://agilitywriter.ai/help/gsc-performance-report/
Last-Modified: 2026-01-26
Author: Adam Yong

The Performance Report provides a comprehensive view of your website’s Google Search performance. This interactive dashboard shows how your site appears in Google Search results, letting you track clicks, impressions, clickthrough rates, and search positions.

![](/images/help/GSC-Performance-1.jpg)

### Key Features

**Site Selection and Date Range Controls**

-   **Site Selector**: Choose which of your connected GSC sites to analyze from the dropdown menu
-   **Date Range Picker**: Select your desired analysis period (shown as 2025-05-02 to 2025-05-15)
-   **Comparison Period**: The system automatically calculates performance changes against the previous equivalent period (shown as 2025-04-18 to 2025-05-01)
-   **Refresh Data**: Click this button to reload the latest data from your GSC account

**Performance Metrics Overview**

Four key metrics are displayed prominently:

-   **Total Clicks**: The number of times users clicked on your site in search results. The green arrow with 10% indicates a 10% increase compared to the previous period
-   **Total Impressions**: How many times your site appeared in search results. The green arrow with 7% shows improvement over the previous period
-   **Average CTR**: Click-through rate (percentage of impressions that resulted in clicks). Improved by 0.05 percentage points compared to the previous period
-   **Average Position**: Your site’s average ranking position in search results. Improved by 1.1 positions (lower number is better)

**Performance Trend Graph**

-   Line chart displaying clicks (blue line) and impressions (orange line) over time
-   Helps identify patterns, trends, and anomalies in your search performance
-   X-axis shows dates within your selected time range
-   Left Y-axis shows clicks, right Y-axis shows impressions

**Top Queries/Pages Data Table**

![](/images/help/GSC-Performance-2.jpg)

-   Switch between “Top Queries” and “Top Pages” using the tabs
    
-   Search box to filter results by keyword
    
-   “All Devices” dropdown to filter by device type (desktop, mobile, tablet)
    
-   Data columns include:
    
-   QUERY: Search term used
    
-   CLICKS: Number of clicks from this query
    
-   IMPR: Number of impressions
    
-   CTR: Click-through rate for the query
    
-   POS: Average position in search results
    
-   CLICKS Δ: Change in clicks compared to the previous period
    
-   IMPR. Δ: Change in impressions compared to the previous period
    

![](/images/help/GSC-Performance-3.jpg)

**How Changes Are Calculated**

The system calculates period-over-period changes using these methods:

-   **Percentage Changes** (for Clicks, Impressions): Current period value divided by previous period value, minus 1, multiplied by 100
-   **Absolute Changes** (for CTR, Position): Simple subtraction of the previous period value from the current period value
-   **Color Coding**: – Green: Positive change (more clicks/impressions, higher CTR, better position) – Red: Negative change (fewer clicks/impressions, lower CTR, worse position)

**Using the Performance Report Effectively**

1.  **Identify Trending Keywords:** Look for queries with significant increases in clicks or impressions to capitalize on growing interest.
2.  **Spot Ranking Improvements:** Queries showing position improvements (lower numbers) indicate your content is becoming more relevant for those terms.
3.  **Find Optimization Opportunities:** High impressions with low CTR indicate that your content requires minor adjustments. In this situation, the Missing Query Helper feature is the most effective tool.
4.  **Track Impact of Changes:** After making website updates, use the comparison feature to measure their effect on search performance.
5.  **Device Performance Analysis:** Use the device filter to identify performance gaps between desktop and mobile users.
6.  **Take Action:** Use the insights to guide your content optimization efforts or feed data into other GSC Action Center tools like the Missing Query Helper.

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